"#Whyvote is inspired by US attire consumers – passionate individuals who address problems and drive change. American Apparel has constantly marketed genuine conversations about problems, with election season upon us, #whyvote amplifies our consumers' voices, unites them into a more impressive conversation and promotes them to throw their ballot, " reported Cynthia Erland, SVP of Marketing for United states Apparel.
12, 000 men and women turn 18 every day1. Millennials total above 81 million2 and represent 31% of eligible voters3. #Whyvote leverages United states Apparel's platform and its particular community of musicians and artists and influencers to facilitate dialogue about essential problems and drive increased voter involvement among its millennial consumers.
To learn more about the campaign check out:
About United states Apparel: American Apparel, LLC (the "Company") is a manufacturer, supplier, and store of branded fashion-basic attire situated in downtown . By and . The business also operates a worldwide ecommerce site that acts over 50 nations global at additionally, the business runs a respected wholesale business that supplies high-quality tees and other casual wear to distributors and screen printers.
i 2010 U.S. census
ii United States Census Bureau – Millennials Outnumber Seniors