Clothing huge United states Apparel has bucked the overarching trend for fresh-faced young designs in fashion campaigns, making use of a 62-year-old model inside their lingerie advertisement.
A picture of Jacky O’Shaughnessy dressed just in lace undies was published on its Facebook and Instagram pages associated with the tagline: "sexy does not have any conclusion time."
Ms O’Shaughnessy started modelling the brand name after becoming scouted in a York restaurant last year. She appeared in their particular Advanced Concepts campaign, this lady very first ever before modelling shoot, which she referred to as "lots of fun".
Talking with Fashionista.com, she stated: "You know, I’ve read a lot of times that modeling is vapid at the best. I came across it to be engaging and innovative. It entails power and an ability to communicate without words. Marsha had something in your mind and took most attention to have it right.
"it absolutely wasn’t a big shoot with many people fussing and helping, it had been only Marsha [the photographer] along with her camera so it was really individual."
In photos: United States Attire
The decision to make use of Jackie was widely praised on Twitter, with many applauding the retailer for "embracing later years" with a model years avove the age of the woman youthful alternatives usually gracing the covers of magazines and catwalks.
Someone commented: "i do want to see even more models like this lady! Amazing!", while another said: "Hope I age as gorgeous!"
This is simply not the first occasion the merchant has actually controversially subverted style 'norms', after their New York store featured mannequins with visible pubic hair inside screen - to very blended responses. Some commended the shop for making use of mannequins of females inside their natural state, although some found all of them "too graphic".
CHUCK