Clothing retailer, Cotton On Group, has exposed its very first CBD flagship store in Melbourne’s iconic Bourke Street Mall last week.
The 1154sqm store homes several of the retailer’s lifestyle companies including Cotton On, Rubi and Cotton On system.
The flagship has a Bourke Street Studio Space regarding the first floor location to showcase brand new product groups, or act as a meeting or collaboration room.
Cotton upon stated the new store’s look will pay homage to Melbourne’s creative culture, because of the business having partnered with neighborhood road musicians and artists to generate Melbourne-centric installations and artworks to boost the historical architecture associated with the building.
Robert Long, Cotton upon Group general manager of design and distribution, said that is the very first shop globally that showcases the team’s new look and experience which is synonymous with their particular city-based stores within the impending years.
“We’re constantly examining brand-new and innovative techniques to deliver areas and experiences that do not only reflect the essence of your companies, but also meet the developing demands of our consumers throughout the world, ” extended stated.
“Our footprint of just one, 400 stores will continue to be made up of the multi-store structure including our single format shops, ” he added.
Other crucial attributes of the shop includes no-cost WiFi alongside phone charging channels that allow clients to replenish while they shop.
Felicity McGahan, basic supervisor of Cotton On said, the Bourke Street flagship comes as a result of comments from customers.
“Our 20, 000 retail downline feed insights straight back from our customers daily that filter down seriously to the decisions we make – whether it’s about our product range, our fitouts, our shops or our internet shopping knowledge. We're dedicated to responding rapidly to give a respected knowledge, ” stated McGahan.
Cotton On has actually 1400 stores in 18 countries, starting about 200 shops globally each year.
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