Accountable for producing very revolutionary and efficient global PR, geographic area marketing and staff engagement techniques for Cotton On globally, in-line because of the worldwide marketing strategy. Operating closely with intercontinental PR agencies to execute the PR and LAM strategy in each marketplace, specifically Australian Continent, United States Of America, Southern Africa, water, NZ and Brazil.
Global PR management when it comes to Cotton On Group attire brands, including Cotton On, Cotton On Body, RUBI Shoes, Factorie and T-Bar. Responsible for operating the growth and implementation of very innovative and effective integrated PR methods which are rolled away globally. Handle Australian and Southern African PR department and lead brand strategic preparation, oversee execution and assessment of promotions. Manage and lead little team to reach desired outcomes. Handle brand name ambassador contracts and appropriate PR possibilities. Develop event strategy, managing execution for major media activities.
Body and Threads
Handle little staff, to establish and develop E-Commerce strategy, including channel arrange for all online marketing and E-Commerce activity. Create and manage body and Threads Blog, control all social media marketing stations to improve on the web existence, increase network and strengthen brand name understanding. Work closely with PR department to make sure all communication is on-brand, news examples are distributed successfully and media showings are effective, to generate publicity and brand name awareness. Keep and update Skin and Threads web site and E-store, including generating new products and building all new product description content. Create, progress and implement fortnightly EDMs including making all written content. Manage continuous online strategy, including all advertising task, organising store window advertising decals and in-store advertising products. Develop and produce web content and organise VIP in-store occasions.
Westfield Fashion Stylist
Westfield Doncaster Styling Suite Stylist
The Circle - Regular On Air Presenter / On Air Fashion Stylist
Present regular fashion part on air. Script writing, on environment presenting, field producing for a 2-part regular part on morning television system, The Circle.
Verdict Retail News
RunwayBabyOrganics