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Southern Tide

South Tide is an US clothing business founded in 2006 in Greenville, sc, by Allen Stephenson. South Tide manufactures and markets classically fashioned clothing, footwear, and add-ons for men and females. The brand name is owned by Atlanta-based Oxford Industries. One of many organization's signature outlines is their Skipjack Polo Shirt.


According to Stephenson, the motivation for Southern Tide came to exist during university, while learning overseas in Italy. The clean lines and design of Italian design, cars, and manner stuck with Stephenson upon his come back to the U.S. During his senior 12 months in the University of sc, he introduced their idea for south Tide for a speech course, filled with sketches, their intend to assist shops, and his vision for a high-quality classic clothing business. After his presentation, Stephenson recalls their professor motivating him to follow their idea, asking, "what exactly are you doing sitting in my business introductory speech course?". That evening, he packed-up their dormitory space and drove house to Greenville, sc. After dropping out-of university, he invested months investigating the construction of polo tops from about the entire world. The completed product became the south Tide Skipjack Polo, identified by the organization's embroidered Skipjack emblem in the chest.


Southern Tide focuses primarily on attire and add-ons being designed with classic, authentic styling and focus on detail. This consists of polo shirts, hats, sport tops, shorts, pants, denim, sweaters, neckwear, outerwear, footwear, alongside accessories. In 2013, the brand name expanded its women’s collection to incorporate tops, chino shorts, lounge short pants, and shoes. Southern Tide has also created collaborative services and products through partnerships with WestPoint Residence, YETI Coolers, Smathers and Branson, and Williams Knife Co..


Obtainable in many school colors, the initial polo t-shirts rapidly built a following among university students at tailgate occasions throughout the Southeast. In 2008, the organization launched its university Ambassador plan, an experiential advertising campaign at a few schools for the region. This system introduced students towards the company while providing the pupil ambassadors with real-world knowledge and opportunity to study on an ever growing attire business. Since 2008, this system features broadened to brand-new university campuses every year, now functions 385 ambassadors at significantly more than 300 college campuses through the US. The ambassador system conducts interviews twice a year when it comes to fall and spring semester. But the company needs you are at the least in your 2nd semester standing at college before considering to put on. Last year, the brand name launched its Collegiate type of formally certified NCAA polos, hats, and tee shirts from 96 United states universities and colleges.

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