Online merchant Nasty Gal debuts its flagship brick-and-mortar store in Melrose tomorrow in addition to company features treated us to a taste or what we can get regarding the store’s dedicated Instagram account:
We have this back-lit store sign…
We've these Nasty Gal muses revealing fun…
And, what’s this? Nasty Gal’s shopping bags, shot by professional photographer Doug Rickard? Make that, these "playfully raunchy" shopping bags shot by photographer Doug Rickard.
To us, the low-fi, soft-core vibe bears something of a resemblance to United states Apparel’s ads—the same ones that ousted CEO Dov Charney was over and over raked throughout the coals. However, if its Instagram remarks are anything to assess by, Nasty Gal fans—who rally across the brand name's tough image—aren't shocked or outraged by this sign of nipple (which might have anything related to that Nasty Gal creator and Girl employer author Sophia Amoruso champions feminine empowerment, whereas Charney has actually a dossier practically bursting with statements of inexcusable behavior toward women).
Fast business has reached off to Nasty Gal for comment, and then we'll upgrade you here with details on the reasoning behind the brand new marketing alternatives.
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