American Apparel letter shirts

The political magazine Adbusters ran a letter

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The political mag Adbusters went a page to the editor criticizing our featuring a copy of these mag into the history of just one of our ads. Above is a duplicate associated with the page toward editor, and below is a copy of your response.

July/August 2002

Dear Publisher:

A current letter from "Slandermask" attacked United states Apparel for having a duplicate of Adbusters into the background of an advertisement.

We had been "adbusting" Adbusters because we love the magazine. We accept its mission and ideology.

We make "Sweatshop Totally Free" T-shirts. Our goal is to seek profits through innovation not exploitation.

We are advancing a hyper capitalist-socialist fusion design. By relentlessly pursuing efficiencies in general management and manufacturing, we aim to make the usage of exploitative work tactics not just unneeded but really counterproductive. We see ourselves showing that over-reliance on low-wage and ill-treated work, like slavery at the time of the Civil War, impedes development and technological advancement by relying on an outmoded and inhumane attitude about individual work potential.

Although clothes is a person necessity that transcends all cultures, most clothing is manufactured in exploitative configurations. United states Apparel are at the vanguard of a company option. We address our workers with self-esteem and spend our experienced employees a living wage and past. 100per cent of everything we create is sewn inside our building without subcontractors. We're beginning to deal with ecological issues also. As a first action, we have embarked a course to recycle a huge number of a lot of material scraps annually.

We have been bucking the trend in globalisation that seeks profits through inexpensive overseas labor. Our company is 1000 individuals grounded in downtown L.A . Our company is the main community, our employees reside close by. We have been section of its politics, we marched with employees to protest immigration policies. We have been part of its culture, you can expect free courses in English language as required by our workers. In the process, with little to no or no assistance from the financial industry, we're developing faster plus profitable in writing than virtually every significant T-shirt maker. We've end up being the largest domestic apparel maker. United states Apparel is proving that business-as-usual design isn't also a great one.

We genuinely believe that globalisation in its current kind has polarized design and production in such a way that it is grossly ineffective and actually necessitates real human (and environmental) exploitation to perpetuate it self. This rift does not make economic sense whenever employees cannot also manage to consume their basic requirements so when corporations travel thousands of miles simply to pay men and women less overall. As soon as this inefficiency is exposed, we feel there will be a revolution in exactly how company is carried out, a revolution that might be hastened whenever customers sharply increase interest in items made without exploitation. American Apparel believes companies ought to be built according to the model suggested by philosopher Paul Hawkin, whom typed: "The ultimate reason for company is not, or really should not be, just to make money... The vow of company is to boost the overall well-being of humankind through solution, creative innovation and ethical viewpoint."

We have been activists whom think that company can be used to result in social modification. We think activists waste their efforts by assaulting the corporate system. Instead, we have to direct our assault regarding the men and women which control the corporations and challenge the values they represent. To dismiss the possibly positive utilizes of company corporations, like making requirements cheaper and faster when it comes to public, would-be a missed opportunity to "topple the present energy structures and create an important move in the way we inhabit the 21st Century."

On one last note, we are dismayed the Adbusters editorial staff neglected to investigate our business before publishing Slandermask's page criticizing united states. Remember that you men tend to be journalists, not entertainers.


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