American Apparel Summer shirts

The Latest — and Most Hilarious — Sign That American Apparel Has a Problem

United states Apparel has constantly leaned hard on its retro 1970s-meets-1980s vibe, playing up the large clothes and skimpy sportswear for sex attraction. That worked for some time, once we all understand; the old-school ringer shirts and leotards had been ironic and therefore considered "hipster."

The brand name "mass-marketed the counterculture by honoring art, music and fashion of history; rejecting traditional lifestyles and jobs; and appreciating paradox, " Elizabeth Segran had written for Racked. "In college cities, pupils seeking to show their particular newfound interest in indie rock or '80s nostalgia could put together a whole look in moments at one of these simple shops; they didn't must search through bins of old T-shirts at Goodwill anymore."

Exactly how appealing do those acid-washed jeans look?

But that form of hipster, like a lot of others, had its minute, after that faded. It don't assist that United states Apparel CEO Dov Charney in addition "wanted to recreate the mythologized environment regarding the sex regarding the '60s and '70s, " in accordance with the brand new Yorker, detailed with its workplace sexual harassment. Retro and nostalgia are cool until they're simply old, and another era gets its minute of rebirth.

The brand and its clothes are not any longer cool, to put it mildly. Actually, at this point, they truly are a joke — just ask those giggling on fabulously quick short pants and "vintage" tees of

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