American Apparel ad campaigns

American Apparel Pro-Women Ad Campaign Debuts in Vice

The American Apparel ad in Vice.

Courtesy Picture


AMERICAN APPAREL’S ONLY VICE: American Apparel’s advertising and marketing strategy to interest ladies could need to be reconsidered. To be able to help remake its image following the risqué reign of president and previous ceo Dov Charney, the Los Angeles-based store put its very first pro-women ad on back web page of Vice magazine, an odd choice to say the least.

Charney was ousted last year following the ceo therefore the company fought many intimate harassment legal actions. He was replaced by women ceo, Paula Schneider. Since she’s bought out, the business’s intimately recharged, controversial adverts have been more or less sanitized.

The current advertisement, which checks out “hey women” in block letters, illustrates various smiling female United states Apparel employees that are identified in a tiny block of text by subject and first name only, along with their start date on firm. “Women have been in control at United states Apparel, ” the advertising checks out. “indeed, women form 55 % of our international workforce (sorry, men) and an even greater portion of your leadership and executive functions. This construction is incredibly (and regrettably) uncommon in the corporate globe.”

United states Apparel verified it only ran the ad in Vice, which will ben’t exactly known as feminine friendly. “We experienced a good relationship with Vice consistently and anticipate continuing to operate closely using them on future campaigns and partnerships, ” stated senior vice-president of advertising and marketing Cynthia Erland. It’s probably not a coincidence that advertisement ran in Ellis Jones’ first concern as editor-in-chief for the magazine. Jones, who was simply appointed in February, recently informed nyc Magazine that the woman role entails bringing in a unique market, to ensure they are “realize it's not a lad’s mag, hence we don’t simply do d–k and fart jokes.”

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