There clearly was never a concern on whether or not to use 100% natural versus mainstream cotton fiber is our outlines. Issue had been: just how can we use it to boost various other fibers?
As an all-natural fiber, absolutely nothing beats cotton fiber; its smooth, breathable attributes utilize your body's environment to produce many comfortable fibre there's. This is exactly why we combined this good fiber with recycled polyester, including Tencel, to build superior materials with a more natural hand.
The dark side of cotton fiber is conventional cotton. Studies have shown the usage of pesticides and artificial fertilizers regularly grow conventional cotton fiber pollutes streams, streams and air, also reasons irreparable harm to our most important resources-water and earth.
To understand the effect this has on a micro- and macro-scale, we need to simply take a closer go through the figures. Currently, 9.4 billion pounds of pesticides and artificial fertilizers are used annually within the U.S. alone. This stops working to making use of about 1/3 lb of artificial fertilizers to cultivate one-pound of natural cotton fiber when you look at the U.S., plus it takes just below one-pound of natural cotton fiber to help make one t-shirt. Peer into any closet or department store, and you can observe this impacts the surroundings.
We've never used, and never uses, mainstream cotton in our line. We just make use of 100per cent organically cultivated cotton, which cannot make use of pesticides, herbicides, synthetic fertilizers or defoliants at any point in its development and development. We hope the use of organic cotton fiber across our clothes wil dramatically reduce, in a tiny way, the harmful impact pesticides and fertilizers have actually on our environment and create superior, long-lasting clothes.