American Apparel Skater Dress Cheap

The Death of the Expensive (and the Skinny) Jean

The Death of the pricey (while the Skinny) Jean

Alisa Gould-Simon
August 8, 2006

Bid adieu on expensive jean. Although it could be hard to believe (thinking about how easily the terms premium and designer denim are introduced into our lexicon), the overpriced, $300-and-up set of jeans is a dying occurrence. Inexpensive denim has never been as stylish, or in need because it's at this time. Inexpensive denim is, of course, nothing brand-new. For many years, Old Navy, Abercrombie & Fitch, also Levi's happen performing brisk company hawking denim for under $100. However, finding a pair of well-cut, stylish jeans being in fact simple in the wallet is one thing else completely. (Why cannot The Gap make jeans fit like Helmut Lang?) "Denim when it comes to masses is cheap, although cut might not be suitable for a hipper person, " says Humberto Leon, co-owner of starting service - a downtown New york boutique that specializes in lesser-known intercontinental manufacturers. "Right now there is a massive push for eye-catching, affordable denim. There isn't any much longer such a status associated with having an expensive jean."

Just as if these were listening, this September, United states Apparel will debut its own denim line. The hipster style haven - most widely known for bringing style-charged athleisure wear into the masses - is launching unisex thin denim slacks (rumored becoming modeled after the LA-based premium denim range, J brand name) in a few different, arrestingly bright colors including red, silver and electric blue. However, the greatest development of is the price-point: "if it is all said and finished we want all of them to offer for about $60, " states Mathew Swenson, American Apparel's Fashion Media and Product location representative.

"It is a shocker to people that they may be able buy well-cut jeans this inexpensive, " states Leon in mention of the Cheap Monday, the super-skinny Swedish denim brand marked with a head and bones tag that sells for $80 some. Leon shares it in his store alongside similarly cheap jeans from London retailer Topshop. "And before inexpensive Monday, " which was selling out in the couple of Manhattan stores that make it (like Seven nyc), "there was clearly Trash and Vaudeville, " he adds, discussing the East Village punk boutique's very popular namesake drainpipes, priced in addition at $80.

But once again, denim was not previously said to be costly. It had been, after all, introduced inside belated nineteenth century as utilitarian workwear. Therefore, denim - at the very least for now - is returning to its origins. Just cannot expect affordable fashion becoming permanent. "Everything happens in levels. We will probably start to see the rebirth of expensive denim fundamentally, " Leon predicts. As well as fuller slices. While he forsees it: "Skinny jeans are going to perish soon, simply because they've hit the masses."

Get Yours:
Opening service, 35 Howard Street, New York, (212) 219-2637,
Us Apparel Denim Slim Slacks, costs TBA,
Cheap Monday, $65,
Seven New York, 110 Mercer Street, ny, (646) 654-0156,

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