American Apparel models Nude

How do semi-nude models fit into American Apparel's advertising strategy?

(this really is a cross-posted answer from another concern which was asking basically the same thing. Hope no one thoughts.)

It really is pretty odd right, exactly how on the one hand United states Apparel is this nutritious company that does all production in-house and spend the employees good wages, during another hand has actually an advertising strategy based practically entirely on sexualized imagery. I discussing it before here:

Here is a short summary: consider what your typical fashion label spends their spending plan on - state JCrew or Nike. Just how much of it is on production, distribution and selling and how much is on marketing, advertising and PR?

Then attempt to calculate the same figures for AA, just how much of their total budget is used on marketing? I'd say plenty lower than a standard.

Let's imagine AA spend 70per cent on production, circulation and selling, and 30per cent on marketing-related efforts. Let's imagine JCrew, which outsources their manufacturing, does the opposite - spends 30% on production, distribution and retailing and 70% on marketing.

AA however needs to direct just as much focus on their products or services as JCrew does, but with a lot smaller spending plan. How do you accomplish that?

Use non-professional models (store staff) in risque positions and also you've maximized attention per $ spent.

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