American Apparel wholesale Australia

American Apparel wins down under

The iconic Los Angeles-based merchant has transformed into the epitome of hipster cool

The Age American Apparel is making some really serious waves on Australian retail scene, which comes as not surprising to its legions of followers in Melbourne.

The iconic Los Angeles-based merchant has become the epitome of hipster cool, with its slim-fitting, logo-free clothes and racy promotional initiatives.

The company specialises in moderately priced, good tips with basic cotton T-shirts fronting an increasing range that today additionally features skinny jeans, funky leggings, cotton sun-dresses, bags and coats - plus - for males, women and kids.

The Australian operation has-been buoyed by a growing number of Australian brand devotees, prompting it to place wholesale growth on hold in preference of establishing flagship stores.

United states Apparel's first retail room exposed in Melbourne's Chapel Street in March 2008, with shops in Sydney and Adelaide rapidly following.

Part of the brand's success could perhaps be credited to its cautious and very carefully planned increase to fame. United states Apparel warily dipped its toe-in the Australian marketplace by reserving a tiny stand at a manner trade fair a couple of years ago in a bid to see if Australians were thinking about the cult-status all-American gear.

The answer had been a resounding indeed. The business has also been mindful about venturing into retail in Australian Continent. favouring a soft launch.

The program was to unlock leading door on its shiny brand new Chapel Street store at 4 pm on a Saturday in March a year ago without any marketing or fanfare to see just what the response could be.

The store manager ended up being shocked to find a group of greater than 30 buyers who had found out about the launch waiting regarding the footpath.

William Snell, retail co-ordinator for United states Apparel Australia, explains that online product sales from Australian brand aficionados have already been steadily developing, which caused its development to the regional marketplace.

"We had two different sorts of clients - those who did not know United states Apparel really and had been keen to get to understand united states and people who was simply purchasing our range online for decades." While on line sales continue to steadily grow in Australia, the physical stores are not your typical shopping experience with 300 square metres of retail room adding to the brand name's larger-than-life image.

William says that normal US Apparel T-shirt retails for less than $30, while the price tags on almost anything in shop tend to be lower than $100. "We are a symbol of clean, simple, well-manufactured items and simple classics, " he says.

"We guarantee our shops come in great locations. And now we apparently prosper within these tougher financial times - there is no doubt that there surely is need on the market for basic items of clothes."

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