American Apparel Stockholm

US retailer 'wins' Sweden sexist of the year title

US-based store United states Apparel has actually claimed the "Sexist of the year" name organized by a high-profile Swedish writer because an advertising campaign accused of normalizing son or daughter pornography.

"CONGRATULATIONS, UNITED STATES APPAREL! You got 35 percent - nearly 10 000 votes - associated with 27, 901 votes obtained throughout the week, " Swedish gender researches lecturer Tomas Gunnarsson, aka the Gender Photographer (genusfotografen), composed on his blog on Friday.

Gunnarsson's promotion was launched by detailing a series of nominees on his blog on Sunday, with over 200, 000 site visitors afterwards using notice.

The blog entry offered visitors a chance to vote for who they believe has-been the worst exemplory instance of blatant sexism and so rightful recipient regarding the "Sexist of the season 2013" title total a mug in the form of a golden breast (Guldtuttmuggen in Swedish).

Gunnarsson uploaded the outcomes on his blog on Friday and unveiled that he in the offing to put up an impromptu honors ceremony at American Apparel's socket on Götgatan in central Stockholm on Saturday afternoon.

"i shall read aloud American Apparel's nominations. I will after that give the prize. (Those of you who wish to can gladly participate in!)."

"what are the results after that is a secret. But this doesn't end tomorrow. This is certainly the maximum amount of of a TEASER as you are planning get."

The promotion showcased unisex clothes marketed using completely clothed guys but near-naked women.

"That's the worst one. In the event that you go through the pictures, the women have absolutely nothing on it form clothing. They're walking around a clear apartment with a polo stick although the man stands truth be told there searching cool, slightly sedated, upright, perhaps not pleasing the viewer, it is the perfect example of a man look, " Tomas Gunnarsson informed The Local a week ago.He reported that images remind him of youngster porn, and included when he when revealed the pictures in a lecture, folks using the services of the rehabilitation of sexual misuse sufferers virtually jumped from their chairs.

This view was provided by several those that backed the company's nomination for the award.

"Their vile paedophile photos are elaborately heinous they are unbeatable, " blogged 50-year-old Magnus.

The TT news agency stated the runner up spot for erecting a Nicki Minaj "breast wall", while various other nominees included a topless girl utilized on the website of a high-end Stockholm eatery and Anders Vendel, a cook whoever Facebook web page featured nearly nude females preparing in the kitchen area.

Gunnarsson explained the campaign as an effort to motivate analysis and the development of an academic perspective.

"These scandals blow over quickly and there'sn't much evaluation, " he explained. "We haven't seen anybody in fact comparing these kinds of images and looking for an association, or providing an academic perspective. There has been countless sexism scandals in Sweden and I do not know when we're getting ultimately more sensitive to sexism or if there was some type of a backlash going on."

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