American Apparel Polo Dress

American Apparel Only Wants to Dress 3 Kinds of Girls

Females have a look at anatomically correct feminine mannequins displayed in the United states Apparel shop in SoHo, nycPhoto: Brendan McDermid/Corbis

Whenever we last checked in with American Apparel, recently appointed CEO Paula Schneider, at this time best-known for not Dov Charney, had been guaranteeing a major turnaround the embattled brand name. How's that going? Well, in line with the Washington Post, they truly are making big modifications: adopting a design schedule, that will be evidently one thing they never really had before, and making a lot fewer pieces. A very important factor they don't be changing up much is their racy advertising; claims Schneider, "There’s about 90 percent of it that I thought was awesome, and there’s about 10 % from it that crossed the line." But a very important factor they may desire to alter is the way they type their clients. Like Anthropologie, gives its three hypothetical clients twee names — Aurora, Silver, and Quinn — and invents phony personalities and interests for all of them, American Apparel keeps it quick with three archetypes. There's the "young girl, " that is, well, younger. This woman is a 16-year-old that's texting buddies about college ("LOL Ethan Fromes sooooo boring!") The "classic girl" is 25 and it has graduating from texting to emailing — especially, the woman mom, about the woman brand-new apartment. ("Hi, Mom, great news. I am finally living with only 3 roommates!") Rounding out this trio is the "party girl, " who doesn't also get an attribute — she is basically the "nighttime mode" of either woman, according to the article. Therefore, she's those other two girls when they're intoxicated?

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