US Clothing
This hipster bodywear brand happens to be clinging onto life for a time now, despite persistent rumours of imminent bankruptcy. As it unsealed its first store in London some seven years back, ethically minded US-import American Apparel has actually broadened at breakneck speed. The colourful, vaguely kinky, 1980s-inspired garb (leggings, figure-hugging jersey dresses, spandex leotards, thin jeans, tracksuit bottoms, cheerleader-style knee-highs, gold headbands and a sizable array of tops) seemed to capture the nature of immediate past - about so far as twentysomethings were concerned - with simple cuts, comfortable materials and inexpensive rates. The organization first conquered with well-fitting cotton fiber shirts, then nigh-on-perfect hoody that became the consistent of the east-end fashionable, and, more recently - despite their habit of sag - having its nudge nudge, wink wink retro briefs.
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