American Apparel Magazine ads

Posted in American Apparel on December 1, 2018 – 01:10 am

Gap's new ads seem very American Apparel

Gap's ad campaign for the brand new type of 1969 Premium Jeans is intended to harken to the string's early days as a purveyor of Levi’s and plastic files. But instead of earning you think of Gap’s 40-year history, it probably reminds you of something different: those minimalist, soft-porn ads for United states Apparel. (Above is a fresh Gap advertisement by Laird & Partners; a 2008 United states Apparel ad is shown below.) Deciding on just how American Apparel features soaked pretty much every city and social network with its stark white backgrounds, Helvetica headlines and erogenous models, i've difficulty thinking Gap is unaware of the similarity, even in the event its adverts are quite a bit classier in tone. So, is it an intentional energy to co-opt the hipster design and observed cost of American Apparel? (Starting at $59.50, Gap’s new jeans will rival or even overcome US Apparel’s rates of $74-plus.) Or even I’m incorrect, as space's adverts certainly don’t look like the daydreams of a sexual predator. Hat tip to Meg Flyn.

Source: www.adweek.com
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