American Apparel Harvard Square

United States Apparel To Open Up New Harvard Square Location

Us Apparel, a clothes supplier known for its solid-colored tees and advertisements featuring sparsely clad hipsters, will open a shop on Brattle Street at the beginning of August. The store will likely to be located in the area formerly occupied by Harnett's, a natural health insurance and cosmetics supplier.

Miguel McKelvey, the designer and task manager when it comes to brand new place, stated your company seeks out older, historic buildings—not strip malls—for their particular shops.

"We try to make each store interesting in as well as itself, " McKelvey stated. "[The company] provides the freedom to create all the shops somewhat various and wthhold the character regarding the location we're entering."

McKelvey said that American Apparel additionally tries to create a host that may motivate individuals to remain in on a whim. "We really think about the store as a type of area store which you pop into when you're looking for a simple T-shirt or undies, " he stated. "It doesn't always need to be somewhere you'll want to check-out go shopping."

Because the United states Apparel on Newbury Street is found in a place known for shopping, McKelvey said the business had been contemplating starting a store in a location that has been a bit more "neighborhoody."

McKelvey stated the store will target an "educated, sophisticated, urban" clients, that are youthful "not always in age but definitely in nature" and believe "about where they store and what type of organizations they support."

The executive manager associated with the Harvard Square Business Association, Denise Jillson, said that Association had been "happy" that US clothing ended up being starting a store in Square.

"American Apparel is very cool, very hip, " Jillson said, adding that students have requested more clothing stores for a "younger crowd."

She also stated the company philosophy of United states Apparel, whoever webpage says it includes the highest wages inside apparel business, compensated time down, and inexpensive medical care to all the its employees, "works really in Cambridge."

Jinny Nathans, president for the Harvard Square Defense Fund, stated that United states Apparel had contacted the Fund to talk about the shop's appearance.

"they truly are a sequence, which is maybe not great for the Square, however their signage generally seems to not be too obtrusive, " Nathans stated.