From July through September, similar product sales in stores were up between 14per cent and 27percent on 12 months before.
After that arrived AA's Halloween frightmare:
SEC
Three percent! Yikes.That's at least 10 percentage things of comp product sales growth wiped from the board.
"October has actually typically been one of our strongest months in line with the considerable uptick in product sales we encounter for Halloween, ” stated Dov Charney, ceo and Chairman of this Board of American Apparel, Inc. Like all other stores, we had been blindsided by Sandy, in accordance with better nyc becoming our biggest market, we estimate we lost in excess of $1.5 million in retail product sales as a result of storm.
It really is truly the scenario that AA over-indexes for shops in New York. You will find at the very least seven in lower Manhattan's "dark zone, " which destroyed power. But discover a map of all AA's US stores. The red dots and pins are typical AA areas:
Google Maps
And there is the question of Halloween. Yes, Halloween fell on Wednesday after the storm, but the midweek day forced Halloween ahead in to the week-end of Oct. 27 for many. (Your writer attended outfit events on the Friday and Saturday prior to the hurricane, by way of example.)
No matter, after a run of exemplary comps, AA's October still appears like an outlier. Let us hope Charney features anything up their sleeve for Christmas.
justin
wet skateboard