American Apparel franchise

The rise and fall of American Apparel

American Apparel's president and CEO Dov Charney.American Apparel's president and CEO Dov Charney. Photo: Bloomberg/Bloomberg via Getty Images

It wasn't having dental sex with a worker before a female journalist that today threatens to undo Dov Charney, president of United states Apparel. Nor was it simulating oral intercourse with another female member of staff whom he previously purchased to imagine to masturbate before him. The 41-year-old's professional and personal reputation is not even on the line because about three feminine staff members have actually filed sexual harassment lawsuits against him (all the cases were satisfied before achieving test); nor because he walks through his factory in the underpants and conducts group meetings using only a thong – or a sock. The sock is certainly not, one should add, used on his foot.

Alternatively, the style kingdom with this maverick Canadian business owner – whom evidently relishes his reputation as a pervert and a libertine – moved from being the coolest business on the block with regards to found its way to Britain in 2004 to your verge of personal bankruptcy because its auditor, Deloitte & Touche, resigned last month after finding "material weaknesses" inside monetary settings associated with clothes organization dating back to a year ago.

For exhibitionist Charney, whoever excesses are the material of fashion-industry legend, is eventually humbled by records being even more street part than Wall Street is, some might think, somewhat like Al Capone eventually becoming taken to book over tax evasion. But long lasting catalyst, this has led to the unravelling of an empire. It really is a rags to riches – and returning to towels once again – tale that has the style globe in its thrall.

An American Apparel store in West Hollywood, California.Known because of its cotton fiber essentials – including the infamous Y-fronts so beloved of this president himself – shares of the LA-based business moved (£9)in 2008. That exact same 12 months, the Guardian named American Apparel label of the season. During 2009, Charney had been a finalist for Time's 100 many influential folks worldwide.

However a week ago, his business's stocks were trading at an all-time low of 75 dollars – a fall of nearly 50percent in the last week, forcing American Apparel to acknowledge so it today has actually debts of $120m and it is losing money at a rate of almost $30m a-year.

With product sales down by 16percent with its 279 shops globally – 15 in britain – the company whose garments were donned by the coolest young ones around the globe is currently at risk of breaching the regards to an $80m loan given by Brit company Lion Capital, in March 2009 – that loan higher level to save it from another economic crisis. If Lion Capital get in touch with its loan, United states Apparel should be required into receivership.

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