American Apparel Demographics

Last year, April Flores — adult film star, erotic performer and plus-size beauty — visited an United states attire showroom so as to get a hold of pieces on her behalf plus-sized clothing line. She had been informed that AA did not have plus-sized things because "that isn't our demographic." Tuesday, the company's Creative Director, Iris Alonzo, delivered a letter to Nancy Upton, giving an answer to her irreverent undertake the US Apparel plus-size model search, and referenced the earlier incident with April Flores.

Besides informing Nancy Upton that, despite making probably the most votes, she would never be called the winner of competition, Alonzo typed:

In regards to April Flores' "that's not our demographic" encounter, I do not remember the name of this puzzled worker credited with stating that, but she or he ended up being unfortunately uninformed, and our business truly cannot endorse their particular declaration. So long as I can bear in mind, we offered sizes as much as 3XL within standard types, and as far as including larger sizes to the sleep of our range can be involved, if there is the need and production power to help it, we are constantly online game.

But doesn't the "demand" immediately occur, if average US woman wears a size 14? (the greatest you can get in many American Apparel ladies' styles is 8/10.)

Im astonished they had been also aware of my situation, because I was never ever taken care of immediately or contacted by anyone from American Apparel just last year. I also very doubt that they "don't recall the name associated with the confused staff member paid with saying that" because I happened to be at their particular Downtown Los Angeles head office interviewing their showroom rep particularly to the office back at my plus sized clothes line. This girl (whose name I REALLY DO remember – Maggie P.) was well-aware that I was ending up in the lady to locate pieces for my plus sized clothing line. Her disinterested mindset during entire conference causes it to be unbelievable that she "was sadly uninformed." And during our meeting, the only real piece of garments I was shown that went to a size 3XL had been a Men's t-shirt. Which was articles of garments that has been scarcely impressive or appropriate for the sexy, flattering clothing I to aspire to produce for plus size females.

Flores in addition provided her thoughts about AA's plus-size model search, saying, "i did not like the name 'next BIG Thing' utilizing the word 'big' throughout limits and the term 'thing' used to explain a woman." She additionally thinks that AA missed a chance:

I believe it is in reality funny and extremely informing that Nancy won the competition. AA should see that the plus sized neighborhood is a significant neighborhood and could have used this, or perhaps perhaps the backlash that my knowledge caused just last year, as reasons to truly you will need to comprehend the potential of managing plus size females with value, and exactly how might go a long way in helping their struggling company.