Clothing brands seem to have committed the biggest brand name fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional messaging. American Apparel distributed a message blast on Monday evening providing 20 % to customers in nine east says for the following 36 hours—"in situation you are bored stiff through the violent storm." ("Just Enter SANDYSALE at Checkout, " the ad gleefully advised.) It absolutely was satisfied consistently with derision on Twitter. Notably less egregious, though nonetheless plenty tacky, had been Gap's exhortation to people—within one tweet—to stay safe throughout the storm and perhaps do only a little shopping at Gap.com. Gap semi-apologized in a follow-up tweet. United states Apparel has said nothing further.
MODIFY: American Apparel informs Fashionista: "obviously we'd never suggest to offend any person when we place the email out yesterday it originated in a good place. … Retail stores are the lifeline of a brand name like ours, then when they are shut, we must produce techniques to make up for that lost revenue. Folks forget how high priced it's to operate a Made in USA brand like United states Apparel, and if we made an error here, it originated in the nice place of trying to maintain the device going—for the sake of our staff members and stakeholders."
Residing to its track record of tackiness, @americanapparel delivers e-mail blast announcing #Sandy sale "If you're annoyed." #GUHH
— Callie Schweitzer (@cschweitz) — Matthew Knell (@MatthewKnell) — jontando (@jontando)
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