American Apparel's advertising promotions tend to be well-known for pushing the envelope, with regards to both political activism and scantily-clad designs. The good news is the brand's brand-new CEO Paula Schneider and brand new chairwoman Colleen Brown say they wish to take an unusual strategy towards activism than ousted creator Dov Charney. Instead of plastering messages on billboards and advertisements, Schneider told Bizwomen that American Apparel will launch a blog come early july to "enlighten" individuals. The blog will deal with social issues like intimidation and LGTBQ liberties.
Schneider stated your blog will leave the shock worth behind but still would be "done inside vocals of American Apparel." Recently, it seems that American Apparel is wanting to maneuver far from its reputation for sexualized ad promotions: the brand was accused of airbrushing hard nipples and pubic hair off its website, while a leaked mail from a company organizing the brand's casting call stated that "United states attire isn't hiring "Instagram hoes or THOTS."
Schneider informed Bizwoman she realizes that United states Apparel needs to be "edgy" and champion personal issues. "It’s a company that does the best thing, " she stated.
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